The major feature of the book is that it illustrates as to how the relationships of the key functions that intertwine seamlessly together from the conceptualisation of a product through to the presentation of the finished garment to the potential customer and in doing this demonstrates how the dominant areas such as buying, merchandising, technology, production, design, logistics and selling each with their unique specialised operations manage to achieve this.The book will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.
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