Fashion Promotion in Practice

by Dennis Maloney and Jon Cope

Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues...

• Format: Paperback
• Language: English
• ISBN: 1472568923
• ISBN13: 9781472568922
• Release Date: March 2016
• Publisher: Fairchild Books
• Length: 216 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.8" x 8.2" x 10.6"