Design Management: Managing Design Strategy, Process and Implementation (Ava Academia)

By Kathryn Best

Book Overview

Design Management- Managing Design Strategy, Process and Implementation by Kathryn Best is a guide to the key knowledge, practice and skills involved in design management. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised, while professional case studies and interviews demonstrate the knowledge and practices described.

• Format: Paperback
• Language: English
• ISBN: 2940373124
• ISBN13: 9782940373123
• Release Date: November 2006
• Publisher: AVA Publishing
• Length: 215 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.3" x 8.7" x 11.7"