Experiencing Design: The Innovator's Journey

by Karen Hold, Jessica Eldridge, Jeanne Liedtka

Book Overview

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than...

• Format: Hardcover
• Language: English
• ISBN: 0231194269
• ISBN13: 9780231194266
• Release Date: July 2021
• Publisher: Columbia Business School Publishing
• Length: 296 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.6" x 8.9" x 8.9"