The Experimentation Field Book: A Step-By-Step Project Guide

by Elizabeth Chen, Natalie Foley, Jeanne Liedtka

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.

This book is a hands-on manual for crafting and conducting...

• Format: Paperback
• Language: English
• ISBN: 0231214170
• ISBN13: 9780231214179
• Release Date: February 2024
• Publisher: Columbia Business School Publishing
• Length: 104 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.6" x 8.7" x 8.4"