Consumer Behavior: Perspectives, Findings and Explanations

By John O'Shaughnessy

Book Overview

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

• Format: Paperback
• Language: English
• ISBN: 1137003766
• ISBN13: 9781137003768
• Release Date: December 2012
• Publisher: Bloomsbury Publishing PLC
• Length: 536 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"