The Undermining of Beliefs in the Autonomy and Rationality of Consumers

by John O'Shaughnessy, Nicholas O'Shaughnessy, O'Shaughnessy J, et al.

Book Overview

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer:...

• Format: Paperback
• Language: English
• ISBN: 1138986410
• ISBN13: 9781138986411
• Release Date: January 2019
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"