Persuasion in Advertising

by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy, John O'Shaugnessy, et al.

Book Overview

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

• Format: Hardcover
• Language: English
• ISBN: 0415322235
• ISBN13: 9780415322232
• Release Date: November 2003
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.7" x 6.4" x 9.5"