Consumer Behavior in Asia: Issues and Marketing Practice

By Tsang-Sing Chan and Erdener Kaynak

Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 078900691X
• ISBN13: 9780789006912
• Release Date: July 1999
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"