Consumer Behavior in Asia: Issues and Marketing Practice

by Tsang-Sing Chan and Erdener Kaynak

Understand the Asian consumer's demands and effective marketing strategies The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 078900691X
• ISBN13: 9780789006912
• Release Date: July 1999
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"