New Product Development

By Michael Z. Brooke, Nicholas Mills, Erdener Kaynak

Book Overview

Keep ahead of your competitors New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789015676
• ISBN13: 9780789015679
• Release Date: December 2002
• Publisher: Routledge
• Length: 244 Pages
• Weight: 0.82 lbs.
• Dimensions: 8.3" x 0.6" x 5.8"