Euromarketing and the Future

by Lynn R. Kahle, Erdener Kaynak, Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use...

• Format: Paperback
• Language: English
• ISBN: 0789060329
• ISBN13: 9780789060327
• Release Date: February 2004
• Publisher: Routledge
• Length: 212 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.5" x 8.4"