Campaign It!: Achieving Success Through Communication

by Alan Barnard, Chris Parker, Chris Parker

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning...

• Format: Paperback
• Language: English
• ISBN: B007YWG6SM
• ISBN13: 9780749464202
• Release Date: February 2012
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.5" x 6.7" x 9.4"