Brands and Branding

by Stephen Brown

Book Overview

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.

With...

• Format: Paperback
• Language: English
• ISBN: 1473919525
• ISBN13: 9781473919525
• Release Date: September 2016
• Publisher: Sage Publications Ltd
• Length: 296 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.6" x 9.4"