Brand-Driven Innovation: Strategies for Development and Design

by Erik Roscam Abbing

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 294041128X
• ISBN13: 9782940411283
• Release Date: November 2010
• Publisher: AVA Publishing
• Length: 208 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.9" x 8.5" x 11.7"