Behavioral Insights

by Michael Hallsworth and Elspeth Kirkman

Book Overview

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast,...

• Format: Paperback
• Language: English
• ISBN: 0262539403
• ISBN13: 9780262539401
• Release Date: September 2020
• Publisher: MIT Press
• Length: 248 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 5.0" x 6.9"