Intellectual Property Strategy

by John Palfrey

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this...

• Format: Paperback
• Language: English
• ISBN: 0262516799
• ISBN13: 9780262516792
• Release Date: October 2011
• Publisher: MIT Press
• Length: 192 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 5.2" x 7.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher