Basic Marketing - A Managerial Approach

by E. Jerome McCarthy

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: B000MJI89O
• Release Date: January 1960
• Publisher: Richard D. Irwin, Inc.
• Length: 770 Pages
• Weight: 2.95 lbs.

Customer Reviews

It's different from what the seller described!!!

The seller described as "Release date: January 1960, Length: 770 Pages." What I received is "Release date: April 1964, Length: 978 Pages." Thus, it is totally different edition. I need my money back! It waste my time. I had been waiting for this book nearly a month. Finally, I got the wrong edition, although it is the revised version of 1960. The seller need to tell the truth. Please show your responsibility.