Applications in Basic Mktg 2005-2006: Clippings from the Popular Business Press

By E. Jerome McCarthy and William D. Perreault Jr.

Book Overview

A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072864710
• ISBN13: 9780072864717
• Release Date: October 2006
• Publisher: Irwin/McGraw-Hill
• Length: 215 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.3" x 7.9" x 10.1"

Customer Reviews

Interesting Cases

I have bought already previous version of this book (1994-1995) and I am still very satisfied. It shows many interesting marketing applications. I have bought it as supplement to Introduction to Advertising & Promotion by Belch (ISBN 0256136963) and it helped me to increase and broaden my knowledge. I can recommend it to anyone.