Art of Selling Art

By Zella Jackson

Book Overview

The revised and enlarged edition of The Art Of Selling Art teaches you - the Key Strategies of Selling Fine Art - How to Read and Effectively Deal with Client Personality Types - Specific Selling... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0913069132
• ISBN13: 9780913069134
• Release Date: January 1988
• Publisher: Consultant Pr
• Length: 106 Pages
• Weight: 0.44 lbs.
• Dimensions: 11.5" x 0.5" x 8.8"

Customer Reviews

Just a Great Book!

As an Art Manager, I have been wanting to get the information found in Zella's book for years. The Art of Selling Art is not just another good book - it is one of those rare and valuable books that I will keep, read often, and recommend to anyone in the art business. It comes as close as anything so far to defining the real character of creatively selling art in today's world. I can't help but think it should be necessary reading for ALL of us in the business! Dawn Spears Art Manager

You owe it to yourself to read this book!

The funny thing about customer reviews is you never know if they are written by a competitor or someone with a personal vendetta - especially the anonymous ones. The last reviewer admitted that he did not even read the book! Well, I have read the book, and use the information all the time in my business- it is not just for art. I attribute a large part of the success of my business directly to Zella. The fact is, this book has launched more art sales careers in the last 25 years than probably any other. I work with hundreds of art consultants as a supplier of art software, and I can tell you that many people attribute at least part of their success to The Art of Selling Art and Zella Jackson. You don't have to believe me, just ask around at any art gallery for yourself. Yes, some people don't believe in her sales philosophy, but many others follow it like a religion. You will never find a sales program that everyone agrees with all the time, but that is because sales are half art, half science - it is open to everyone's personal opinion and experience. The fact is, the information in this book is too valuable to pass up, and has very well stood the test of time. Doug Spinn, President Spinnsoft, Inc .

A Letter from Switzerland Gives Glowing Remarks

I routinely recieve letters from readers but this one stood out written by a new gallery owner in Switzerland (English is her second language):Dear Zella,I was very pleased to meet you at this year's New York Art Expo. Last year I ordered your very interesting and useful books about selling art, building up collectors, and managing a gallery. I learned a lot from your books and I still do.Thank you for all your precious suggestions! Please let me know as soon as you plan a trip to Switzerlands. I could even offer you my gallery for presentations of "The Art of Selling Art" or "The Art of Managing an Art Gallery" and invite interested and people.Best regards,Lucilla Hermann, Owner of Kunstgalerie Artrivm Goethestr. 11, 8712 Stafa, Switzerland Tel: 01 796 39 90 Fax: 01 796 39 91

Zella knows exactly how to sell any type of art to anyone.

Wow, this lady explains how to overcome any objection that a customer will give you for not buying a piece of art. Her approach works really well if you're working in a commercial or fine art gallery. She understands why prospects buy art. I've already used two of her ideas to increase my sales. You have to understand that art is something which truly has to be sold to a prospect. Therefore to be successful with her techniques, you have to memorize the phrases she uses until you can say them naturally with sincerity and empathy to your customers. She truly shows you how to sell art and what to say to anybody in order to successfully close a sale. Every time I reread the book, I learn something new. I hi-lited almost every sentence in this book.