Absolute Essentials of Digital Marketing

by Alan Charlesworth

Book Overview

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.

The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Presented in nine chapters...

• Format: Hardcover
• Language: English
• ISBN: 0367859203
• ISBN13: 9780367859206
• Release Date: September 2020
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.2" x 5.4" x 8.6"