Online Marketing: A Customer-Led Approach

by Alan Charlesworth, Richard Gay, Rita Esen

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199265852
• ISBN13: 9780199265855
• Release Date: September 2007
• Publisher: Oxford University Press, USA
• Length: 560 Pages