- The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)
- Beyond Maximarketing: The New Power of Caring and Daring
- The New Maximarketing
- Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
- Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book