The New Maximarketing

By Stan Rapp

Book Overview

Completely Revi This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007052033X
• ISBN13: 9780070520332
• Release Date: January 1
• Publisher: McGraw-Hill Trade
• Length: 330 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.8" x 1.3" x 6.8"

Customer Reviews

A must-read

I can't believe I am the first to review this book! This is my marketing Bible. I teach and train and this book prooved to be the best source. Great examples and clear structure. Much more then the usual marketing bla-bla, and the "changing the world" soon-forgotten prophecies.