Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives

by Stan Rapp

Book Overview

Attract New Customers and Exceed Revenue Goals with iDirect Marketing "A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril." Al Ries, author of War in the Boardroom "How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities...

• Format: Hardcover
• Language: English
• ISBN: 0071638024
• ISBN13: 9780071638029
• Release Date: October 2009
• Publisher: McGraw-Hill Education
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"