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Hardcover Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives Book

ISBN: 0071638024

ISBN13: 9780071638029

Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives

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Format: Hardcover

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Book Overview

Attract New Customers and Exceed Revenue Goals with iDirect Marketing "A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril." Al Ries, author of War in the Boardroom "How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities...

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