Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development)

By Thomas D. Wilson

Book Overview

The secret to getting gifts and making donors feel like winners.

Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

• Format: Hardcover
• Language: English
• ISBN: 0470128348
• ISBN13: 9780470128343
• Release Date: January 2008
• Publisher: Wiley
• Length: 336 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.1" x 6.5" x 9.2"