Why Customers Come Back: How to Create Lasting Customer Loyalty

by Manzie R. Lawfer

Book Overview

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564146952
• ISBN13: 9781564146953
• Release Date: November 2003
• Publisher: Career Press
• Length: 219 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"