Using Focus Groups in Research

By Lia Litosseliti

Book Overview

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

• Format: Paperback
• Language: English
• ISBN: 0826464726
• ISBN13: 9780826464729
• Release Date: December 2003
• Publisher: Bloomsbury Academic & Professional
• Length: 104 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.3" x 5.9" x 8.5"