Understanding Telecommunications Business

By Ian Morfett and Andy Valdar

This book considers how telecommunications companies tackle the challenging Information and Communication Technology market place; how they make a case for investment; and how they operate telecommunications networks and computer server resources. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications.

The authors consider how telecommunications companies tackle the challenging Information and Communication Technology market place - how they make a case for investment, develop and market products, and how they operate telecommunications networks and computer-server resources. Topics covered include an introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network economics; network strategy and planning; customers and marketing; product management; network and service operations; and people and organisation development. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications and real-life case studies

• Format: Paperback
• Language: English
• ISBN: 1849197458
• ISBN13: 9781849197458
• Release Date: November 2015
• Publisher: Institution of Engineering & Technology
• Length: 440 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"