Ubertrends - How Trends and Innovation Are Transforming Our Future

By Michael Tchong

Book Overview

Ubertrends examines eight driving forces behind the vast majority of trends and innovations taking place in society today. Ubertrends are massive waves cascading through society, leaving many subtrends in their wake. The Digital Lifestyle Ubertrend, today's biggest wave, propels a host of subtrends. Unlike typical trends, Ubertrends are changing America's values, which explains why the Digital Lifestyle is contributing to permanent behavioral changes. Ubertrends helps readers connect the dots, by providing more context for how the future is developing. Other Ubertrends described include Time Compression -- The Acceleration of Life; Unwired -- Control Enthusiast Generation, Generation X-tasy -- Been There, Done That, Voyeurgasm -- I Like to Watch; Fountain of Youth -- Rejuvenating Body, Spirit and Environment; and WAF -- The Ascent of Woman.

• Format: Hardcover
• Language: English
• ISBN: 099808980X
• ISBN13: 9780998089805
• Release Date: March 2019
• Publisher: Ubercool Innovation LLC
• Length: 344 Pages
• Weight: 3.60 lbs.