The Wasted Half: How to Maximize Your Advertising Dollar

by John F. Davis and John F. Davis

? Tips on major advertising pitfalls. ? How to judge advertising creative. ? Do you really need an agency? ? How branding works and why. ? How mega-agencies stifle ideas. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0595183174
• ISBN13: 9780595183173
• Release Date: May 2001
• Publisher: iUniverse
• Length: 120 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"