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Paperback The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions Book

ISBN: 1844819760

ISBN13: 9781844819768

The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

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Format: Paperback

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Book Overview

What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:

Trust makes cooperative endeavors happen. Trust is a key to positive interpersonal relationships Trust becomes even more central and critical during periods of uncertainty due to organizational...

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