The Sage Handbook of Advertising

by Gerard J. Tellis and Tim Ambler

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins...

• Format: Hardcover
• Language: English
• ISBN: 1412918863
• ISBN13: 9781412918862
• Release Date: November 2007
• Publisher: Sage Publications Ltd
• Length: 512 Pages
• Weight: 2.34 lbs.
• Dimensions: 1.3" x 7.0" x 9.9"