Gerard J. Tellis
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Books by Gerard J. Tellis
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
$7.59 - $142.00
Unrelenting Innovation
$6.69 - $26.20
Advertising and Sales Promotion Strategy
$11.59
The SAGE Handbook of Advertising
$211.58
Will & Vision: How Latecomers Grow to Dominate Markets
$11.89 - $95.79
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