The Routledge Companion to Consumer Behavior Analysis

By Gordon R. Foxall

Book Overview

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

• Format: Paperback
• Language: English
• ISBN: 1032242469
• ISBN13: 9781032242460
• Release Date: December 2021
• Publisher: Routledge
• Length: 470 Pages
• Weight: 1.64 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"