The Revolution Your Customers Want: Delivering on Customer Commitments

by Louis Columbus

Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership. This book is about switching from an inward-centric, myopic view to bringing the customers' needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfill customized products to show how manufacturers can accomplish this. Transparency...

• Format: Hardcover
• Language: English
• ISBN: 1846283574
• ISBN13: 9781846283574
• Release Date: September 2024
• Publisher: Springer
• Length: 4 Pages