The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

By Melissa Gonzalez

Book Overview

New Extended and Revised Version In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1619613026
• ISBN13: 9781619613027
• Release Date: November 2014
• Publisher: Lioncrest Publishing
• Length: 166 Pages
• Weight: 0.55 lbs.
• Dimensions: 8.5" x 0.4" x 5.5"