The Political Marketing Game

By Jennifer Lees-Marshment

Book Overview

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

• Format: Paperback
• Language: English
• ISBN: 1349359440
• ISBN13: 9781349359448
• Release Date: January 2011
• Publisher: Palgrave MacMillan
• Length: 259 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"