Political Marketing: Principles and Applications

by Jennifer Lees-Marshment

Book Overview

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.

New Features and benefits of the third edition:

Fully updated throughout with...

• Format: Paperback
• Language: English
• ISBN: 0815353227
• ISBN13: 9780815353225
• Release Date: May 2019
• Publisher: Routledge
• Length: 266 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"