The no-hunger diet

by Eugene M. Schwartz

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 081282878X
• ISBN13: 9780812828788
• Release Date: January 1983
• Publisher: Stein and Day
• Length: 288 Pages
• Weight: 1.34 lbs.

Customer Reviews

A Must For Eugene Schwartz Collectors & Copywriters

This book is a terrific read after studying Schwart'z famous book on copywriting and marketing, Breakthrough Advertising. Why? Schwartz was a brilliant copywriter who wrote ads for client's products as well as his own. And this book, The No Hunger Diet, was one of Schwartz' best sellers. For anyone who desires to create an information publishing business, The No Hunger Diet is a great model to study (for the structure of how to write a weight loss book, not necessarily for content as the book is pretty old), and Breakthrough Advertising is a great model to study (for how to write an excellent ad to sell your information product). If you are looking for a contemporary book on weight loss, this is not the book for you (as it was written decades ago). But if you are a Eugene Schwartz fan, or a copywriter or entrepreneur, you may find this book worth studying.