The Marketing Plan Workbook

by James C. Makens

Book Overview

Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135585376
• ISBN13: 9780135585375
• Release Date: January 1988
• Publisher: Prentice Hall
• Length: 240 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"