Marketing for Hospitality and Tourism

by Philip Kotler, John T. Bowen, James C. Makens

Book Overview

KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0135045592
• ISBN13: 9780135045596
• Release Date: January 2009
• Publisher: Prentice Hall
• Length: 683 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.3" x 8.7" x 10.9"

Customer Reviews

classic

Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.

Great for Marketing Beginners

Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Excellent for students worldwide

As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

Like any other book from Kotler; outstanding and clear!

Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition!