The Luxury Goods War [Chinese]

By Stéphane Marchand

"The Wars of Luxury" tells the story of how the rules of the game in the luxury market have changed: traditional haute couture houses are being hunted down by major luxury conglomerates, and even the most famous fashion pioneers and the most exquisite tailors appear insignificant in the face of massive financial machines. Those who sew clothes out of love for fashion, and those with an artistic passion for fashion design, become vulnerable prey when faced with conglomerates that expand endlessly through the manufacture of handbags and accessories. The battle for control of Gucci between Arnault and Pinault was just the beginning; the list of victims in the wars of luxury continues to grow: Saint Laurent, Givenchy, Gilles Sander...

• Format: Paperback
• Language: Chinese
• ISBN: 7568954757
• ISBN13: 9787568954754
• Release Date: October 2025
• Publisher: Chong Qing Chu Ban She