The Language of Brands: A Linguistic Framework for Creating Brand Distinction

by Robert Bailey

There's a new rule in marketing: brands must speak to consumers using their language. The Language of Brands is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. Why are some writers good and others bad? Why has content become such a central part of the marketing machine?The Language of Brands looks at businesses that have successfully...

• Format: Paperback
• Language: English
• ISBN: 1661927181
• ISBN13: 9781661927189
• Release Date: January 2020
• Publisher: Independently Published
• Length: 222 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 5.2" x 8.0"