The Essential Persona Lifecycle: Your Guide to Building and Using Personas

by John Pruitt and Tamara Adlin

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the...

• Format: Paperback
• Language: English
• ISBN: 0123814189
• ISBN13: 9780123814180
• Release Date: May 2010
• Publisher: Morgan Kaufmann Publishers
• Length: 240 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.5" x 8.4" x 11.0"