The Concept of Corporate Strategy

by Kenneth R. Andrews

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0870940120
• ISBN13: 9780870940125
• Release Date: January 1971
• Publisher: Irwin Professional Publishing
• Length: 245 Pages
• Weight: 1.55 lbs.

Customer Reviews

A concise, powerful classic

Professor Andrews knows his subject, has creative insights, and knows how to write. I found this modest-looking, 176-page book (the second edition, 1980 copyright) the most powerful book on corporate strategy that I've read. The author goes beyond mere theoretical models to focus on what solid corporate strategy should produce: effective, well-directed actions. While a used copy of this book is hard to find, it is worth the search.