Excellence is a trait of character. Business owners who are successful are excellent. Teachers who get great results from students are excellent. Pastors who have growing congregations are excellent. There are principles that the excellent follow, attitudes and behaviors that are never compromised. In this book, Kevin D. Binion discusses the mark of excellence and what every business owner should incorporate in his philosophy if he/she wants to become successful. This book deals with excellence in relating with people, excellence in advertising, excellence in operation, excellence in image and excellence in character. If you want to be known for greatness, it begins with a spirit of excellence.
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