The Asian Marketing Casebook

By Noel Capon, Wilfried R. Vanhonacker, Wilfried Vanhonacker

Designed for courses in international marketing at the undergraduate and graduate levels, this casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137955502
• ISBN13: 9780137955503
• Release Date: January 1999
• Publisher: Prentice Hall
• Length: 958 Pages