SWOT Analysis. Idea, Methodology And A Practical Approach.

by Nadine Pahl and Anne Richter

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external...

• Format: Paperback
• Language: English
• ISBN: 3640303032
• ISBN13: 9783640303038
• Release Date: April 2009
• Publisher: Grin Verlag
• Length: 92 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"