Survey Basics

by Jack J. Phillips, Patricia Pulliam Phillips, Bruce Aaron

Book Overview

Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data--but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.

A must read if...

• Format: Paperback
• Language: English
• ISBN: 1562868098
• ISBN13: 9781562868093
• Release Date: May 2013
• Publisher: ASTD
• Length: 288 Pages
• Weight: 2.75 lbs.
• Dimensions: 0.5" x 7.5" x 9.4"