Strategic Sport Marketing

by Hans Westerbeek, David Shilbury, Daniel C Funk, et al.

Book Overview

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making,...

• Format: Paperback
• Language: English
• ISBN: 1760878804
• ISBN13: 9781760878801
• Release Date: March 2022
• Publisher: Routledge
• Length: 308 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"